Our Vision: “Plant-based nutrition for Asian palates.”
Our Mission: “To nourish 1 billion lives with accessible and affordable plant-based alternatives.”
Infusing our vibrant food cultures with plant-based innovation, we’re making a nutritious, more sustainable food system — one that respects the body, our culinary traditions, and the planet — one plate at a time.
Nutrition is a basic, fundamental right that people should expect from their food. From infants to the golden generation, nutrition is intrinsic to the continued development of physical and mental health. Nutrients boost our immune systems, lower the risk of non-communicable diseases, and just help us lead longer and more productive lives.
That is why at Growthwell Foods, we believe that the mark of any great food lies in great ingredients. It is not just about satisfying ourselves through different flavours and textures but also soaking in the important nutrients our bodies need. Many plants inherently possess the power of these nutrients. Through continued innovation and development, our plant-based ingredients are key to being good food products with excellent nutritional profiles.
The difference is that they are all made with the deliciousness of Asia’s vibrant cuisines in mind – being a treat to your body as well as your taste buds.
Mr Chou Shih Hsin started Zhong Yong Traders, importing vegetarian food from Taiwan, Malaysia and China into Singapore.
Year of 1989, Growth Well Industry Sdn Bhd was established, in Johor Bahru, Malaysia.
Mr Chou’s love for animals and the planet made him realise the meat industry’s immense adverse impact on the environment. Guided by his steadfast commitment towards creating a more sustainable world and ideals about life, he decided to start an eco-conscious food production company.
Su Xian Zi (Vegetarian Fairy), a brand catering to the needs of traditional vegetarians, was launched.
From Singapore, expanded to Malaysia, Australia, and Indonesia.
The company planned to set up distribution centres around the world to manufacture over 100 types of vegetarian delicacies. Some locations considered for expansion were Southeast Asia, China, Korea, Japan, the USA, England, India, Sri Lanka, Saudi Arabia, and the EU.
The brand was created to promote eggless products.
The name “OKK” was conceptualised for easier recognition and pronunciation in export markets.
A plant-based seafood range was created to provide consumers with a wider choice of ingredients. The game-changer ingredient, Konjac was used to develop highly realistic seafood products. Before 2005, Soy was used in almost all plant-based foods.
“To inspire a billion people to go green and to nourish a 100 million lives, with sustainable and nutritious plant-based food options.” – Justin Chou, CEO of Growthwell Group
Raised US$8 million in a funding seed round led by Temasek to help us conduct research and development of plant proteins.
Investing in ChickP™
“Being so readily available in developing countries, chickpeas have great potential for solving the challenge of how to feed the growing world.” – Prof. Reifen, Founder of ChickP™
Raised US$22 million in Series A funding
This round was led by the private equity investment firm, Creadev.
Growthwell Innovation and R&D Centre
The centre will be Singapore’s first fully automated large-scale production line for plant-based products, with the ability to produce 4,000 metric tonnes of products each year.