Position: Marketing Executive

Type: Full-time

Working: Mon–Fri, 9am–6pm

Salary Range: $3000–$4200

Department: Marketing

Location: Singapore

Marketing Executive

As part of the Commercial team, this role will support and assist all marketing activities in Singapore, ensuring flawless and timely execution of all activities. This includes but not limited to the following:

Singapore Overall Marketing

  • Support Singapore’s marketing calendar, ensuring every activity is well executed and delivered to achieve its key objective
  • Explore campaigns/partnership/collaboration targeted at local audience to amplify the brand
  • Daily communication with agencies, designers, distributer/retailers and internal team for smooth communication and execution for all marketing activities

Trade Marketing

  • Upkeep the trade marketing calendar involving retail roadshow, branded freezer deployment, ad space buys, in-store/online ad buys, POSM, etc
  • Coordinate with distributor and vendors on visual requirement and onsite logistic arrangement

Consumer Events/Activations

  • Event/activation planning and execution
  • Working with external agency/vendor and internal departments for smooth event execution

Public Relations

  • Support all local PR activities
  • Manage and work with PR agency to maximize PR value
  • A good understanding of the local food and lifestyle PR & social media landscape

Social Media

  • Grow and manage social media channels
  • Ensure monthly social media calendar and contents are aligned with marketing plan and retail/food services activities
  • Creation of IGS to increase engagement with audience

Digital Marketing

  • Oversee brand website including SEO/SEM with digital agency
  • Work with agency to create digital ad campaign to drive traffic/sales conversion for e-comm sites

Artwork & Creative

  • Work with designer team on various artwork implementation including brand collaterals
  • Facilitate photoshoots

Others

  • Tracking of marketing and track marketing budget
  • Include other marketing administrative support such as processing invoice, purchase requisition form, etc

Requirements